![]() This principle is so basic to Sun Tzu's rules that he spends most of the second chapter in The Art of Warexplaining it. Weaken our position even if we "beat" our opponent. When it is unavoidable, he teaches that the best strategy is alwaysĪvoiding conflict. While Sun Tzu offers many rules for succeeding by minimizing conflict's costs Often, both are wrong because they both come out of the conflict with fewer resources and less support than when they began. One of these competitors is always wrong. Both particles enter into these "wars of attrition" thinking they can win. Conflict is based always upon a miscalculation. Losing sight of this central fact always leads to failure. The goal of competition is to win rewards through by gaining the support of others. Indeed, Sun Tzu teaches that over the long run, the costs of conflict mustbe more than any rewards that can be won. The costs of conflict decrease profit that can be won. Others will defend their position and retaliate by attacking ours. We can try to win this comparison by conflict, that is, tearing down our competitors' positions but doing so is unavoidably costly. People choose to support us or support others based upon their assessment of our relative positions. All such competitions are determined by the comparisons that people make. The most common forms of human competition are all contests for the support of others. Any situation that involves judgment requires a choice or competition among alternatives. Comparisons must be made before choices can be made. Competition is inevitable because comparison is inevitable. Sun Tzu defines competition as a comparison, where the "winner" of the comparison gains certain rewards. ![]() People confuse conflict with competition.
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